CASE STUDIES

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pho anh vu

Services

Branding

Content Creation

Social Media Management

Web Development 

Paid Advertising

Influencer Marketing 

GOALS 
STRATEGY
RESULTS
CONTENT

make it rain — (money)

Pho Anh Vu (Yonge-Finch) is a franchise chain specalizing in Vietnamese cuisine. Upon partnering; our mission was clear: amplify revenue growth through effective digital marketing initiatives.

consistent traffic

Many new businesses face the challenge of maintaining a steady flow of traffic to their call-to-action, leading to doubt and fear among stakeholders. Our goal was to inject a sense of reliability into their traffic generation efforts.

EXPAND brand identity 

Regrettably, Pho Anh Vu (Yonge-Finch) lacked support from the franchise in terms of brand identity and marketing initiatives. Our objective was to transform this location into the franchise's leading success story.

ARE WE ONLINE YET?

First, we focused on developing a strong digital presence to ensure we are in front our target audience — essentially, covering all corners of the internet ranging from social media, food-delivery apps, search engines, and etc.

are they looking?

We delivered top-notch content to cultivate a loyal following and raise awareness of our presence. By complementing this with paid advertising and influencers, we'd capture attention by highlighting the brand's quality and personality. 

ARE THEY JEALOUS?

Simply dominating the North York food scene wasn't enough. We didn't just want to capture the local demographic; we wanted to shine brighter than the rest of the franchise pack by proving we're the cream of the crop. 

more orders

Pho Anh Vu (Yonge-Finch) witnessed a remarkable surge in the total number of orders, with a 1000% increase in online orders & physical traffic.

MORE CONSISTENCY

Bit by bit, our audience started noticing us more. The numbers don't lie — our metrics increased by nearly 40% with more clicks, more eyeballs, and wider reach. And the best part? It meant a steady stream of traffic even during the quieter times.

flagship identity

Through the concerted efforts of different avenues within digital marketing, Pho Anh Vu's sales performance was enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.

GOALS 
STRATEGY
RESULTS
CONTENT

make it rain — (money)

Pho Anh Vu (Yonge-Finch) is a franchise chain specalizing in Vietnamese cuisine. Upon partnering; our mission was clear: amplify revenue growth through effective digital marketing initiatives.

consistent traffic

Many new businesses face the challenge of maintaining a steady flow of traffic to their call-to-action, leading to doubt and fear among stakeholders. Our goal was to inject a sense of reliability into their traffic generation efforts.

EXPAND brand identity 

Regrettably, Pho Anh Vu (Yonge-Finch) lacked support from the franchise in terms of brand identity and marketing initiatives. Our objective was to transform this location into the franchise's leading success story.

ARE WE ONLINE YET?

First, we focused on developing a strong digital presence to ensure we are in front our target audience — essentially, covering all corners of the internet ranging from social media, food-delivery apps, search engines, and etc.

are they looking?

We delivered top-notch content to cultivate a loyal following and raise awareness of our presence. By complementing this with paid advertising and influencers, we'd capture attention by highlighting the brand's quality and personality. 

ARE THEY JEALOUS?

Simply dominating the North York food scene wasn't enough. We didn't just want to capture the local demographic; we wanted to shine brighter than the rest of the franchise pack by proving we're the cream of the crop. 

more orders

Pho Anh Vu (Yonge-Finch) witnessed a remarkable surge in the total number of orders, with a 1000% increase in online orders & physical traffic.

MORE CONSISTENCY

Bit by bit, our audience started noticing us more. The numbers don't lie — our metrics increased by nearly 40% with more clicks, more eyeballs, and wider reach. And the best part? It meant a steady stream of traffic even during the quieter times.

flagship identity

Through the concerted efforts of different avenues within digital marketing, Pho Anh Vu's sales performance was enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.

300% increase in sales

VADER AESTHETICS

Services

Branding

Content Creation

Paid Advertising

Influencer Marketing 

GOALS 
STRATEGY
RESULTS
CONTENT

build the brand

Vader Aesthetics is a fashion label blending streetwear with minimalist luxury and urban street grunge. Our mission was to craft a brand that distinguishes itself with its bold personality being without overly aggressive.

HIGH CONVERTING TRAFFIC

Vader Aesthetics was adamant about maintaining their quality standards, so our priority was to ensure their conversion rates remained high to keep them competitive and relevant.

brand awareness

As an eCommerce fashion brand, Vader Aesthetics relied heavily on social media to drive their revenue. We intensified our digital marketing efforts to expand brand awareness worldwide as opposed focusing solely on their home turf in Canada. 

TAILORED CONTENT 

Given Vader Aesthetics' premium status, we had to aggressively produce content not just about their apparel, but also about the brand's lifestyle ethos of boldness, self-improvement, and personal expression.

CRAFTing A STRONG Persona 

The brand's personality was paramount, leading us to focus intensely on selling its culture and persona rather than just the products. We needed to strike a balance: maintaining the brand's bold and nonchalant persona without being too laid-back to attract our ideal demographic.

ADS, ADS, ADS — DON'T FORGET ADS

With their significant reliance on digital traffic, ads became indispensable for the sustainability of this business. Rigorous testing of various ad sets and efficient optimization were essential to avoid wasteful ad spend.

300% increase in sales

In just 6 months, Vader Aesthetics saw a 300% surge in sales, thanks to establishing a robust brand foundation and leveraging content creation alongside targeted paid ads to broaden their reach, in turn boosting their sales. 

4.5% conversion rate

Achieving a conversion rate of 4.5% is highly competitive in the fashion industry, particularly for premium brands. Such a strong conversion rate enables Vader Aesthetic to establish a firm position within their niche. They even briefly peaked at a conversion rate of 13.96% for a few months.

top 5% of Shopify Stores

Vader Aesthetics consistently ranked in the top 5% of Shopify stores with the highest traffic for two consecutive years. Securing this position among successful brands was significant, but more importantly, maintaining it over an extended period was a noteworthy achievement.

GOALS 
STRATEGY
RESULTS
CONTENT

BUILD THE BRAND

Vader Aesthetics is a fashion label blending streetwear with minimalist luxury and urban street grunge. Our mission was to craft a brand that distinguishes itself with its bold personality without being overly aggressive.

HIGH CONVERTING TRAFFIC

Vader Aesthetics was adamant about maintaining their quality standards, so our priority was to ensure their conversion rates remained high to keep them competitive and relevant.

BRAND AWARENESS

As an eCommerce fashion brand, Vader Aesthetics relied heavily on social media to drive their revenue. We intensified our digital marketing efforts to expand brand awareness worldwide as opposed focusing solely on their home turf in Canada. 

TAILORED CONTENT 

Given Vader Aesthetics' premium status, we had to aggressively produce content not just about their apparel, but also about the brand's lifestyle ethos of boldness, self-improvement, and personal expression.

CRAFTing A STRONG Persona 

The brand's personality was paramount, leading us to focus intensely on selling its culture and persona rather than just the products. We needed to strike a balance: maintaining the brand's bold and nonchalant persona without being too laid-back to attract our ideal demographic.

ADS, ADS, ADS — DON'T FORGET ADS

With their significant reliance on digital traffic, ads became indispensable for the sustainability of this business. Rigorous testing of various ad sets and efficient optimization were essential to avoid wasteful ad spend.

300% increase in sales

In just 6 months, Vader Aesthetics saw a 300% surge in sales, thanks to establishing a robust brand foundation and leveraging content creation alongside targeted paid ads to broaden their reach, in turn boosting their sales. 

4.5% conversion rate

Achieving a conversion rate of 4.5% is highly competitive in the fashion industry, particularly for premium brands. Such a strong conversion rate enables Vader Aesthetic to establish a firm position within their niche. They even briefly peaked at a conversion rate of 13.96% for a few months.

top 5% of Shopify Stores

Vader Aesthetics consistently ranked in the top 5% of Shopify stores with the highest traffic for two consecutive years. Securing this position among successful brands was significant, but more importantly, maintaining it over an extended period was a noteworthy achievement.

50+ appointments
PER month

SKINOLOGIST

Services

Branding

Content Creation

Social Media Management

Web Development 

Influencer Marketing 

GOALS 
STRATEGY
RESULTS
CONTENT

Market Domination

Our client's biggest & most ambitious goal was to dominate the Manchester market for all skincare and beauty-related services.

meet mr.bookings

For any med spa owner, empty slots mean lost revenue. Skinologist was having trouble filling slots on slower days despite their efforts. Our main focus was to develop a strategy to tackle these slower days.

come back, please 

Attracting new clients is crucial, but building a loyal customer base is equally important for a med spa. Strong client relationships lead to repeat visits.

that's hot! 

When people are choosing a med spa, they often start by checking out its social media. A visually appealing page and consistent posting can really grab attention. How can you trust a med-spa to make your skin look good if they can't even make their socials look good?

META, TAKE MY MONEY

A great-looking Instagram and TikTok page is a start, but it won’t drive traffic on its own. That's where paid advertising steps in. We set out to split tests on several ads to pinpoint the top performers, aiming to turn ad-related ROI into a cash cow. With enough patience, the right ad spend, and a solid strategy, it’s definitely achievable.

trendsetter

If you’re still making posts like it’s 2016 you’re behind. In a world where attention is money, you’ve got to stay on top of Instagram & TikTok. We capitalized on all the latest trends, so that they stayed relevant in a competitive industry.

sorry, we're fully booked

Our client used to see about 96 clients a month, around 4 a day. We've increased that to 168 clients a month, about 7 a day. Our tailored strategy also consistently attracted new clients, even on typically slower days.

hooked & addicted

We built a thriving community on Instagram and TikTok, leading to consistent repeat visits because retention is crucial for any business! Their retention rate was at 47%, and we've boosted it to 59%.

houston, we don't have a problem

We significantly boosted their Instagram presence, tripling the impressions and reach by the fourth month with strategic branding and digital advertising. This positioned Skinologist as a leading name in the industry.

GOALS 
STRATEGY
RESULTS
CONTENT

Market Domination

Our client's biggest & most ambitious goal was to dominate the Manchester market for all skincare and beauty-related services.

meet mr.bookings

For any med spa owner, empty slots mean lost revenue. Skinologist was having trouble filling slots on slower days despite their efforts. Our main focus was to develop a strategy to tackle these slower days.

come back, please

Attracting new clients is crucial, but building a loyal customer base is equally important for a med spa. Strong client relationships lead to repeat visits.

THAT'S HOT! 

When people are choosing a med spa, they often start by checking out its social media. A visually appealing page and consistent posting can really grab attention. How can you trust a med-spa to make your skin look good if they can't even make their socials look good?

META, TAKE MY MONEY

A great-looking Instagram and TikTok page is a start, but it won’t drive traffic on its own. That's where paid advertising steps in. We set out to split tests on several ads to pinpoint the top performers, aiming to turn ad-related ROI into a cash cow. With enough patience, the right ad spend, and a solid strategy, it’s definitely achievable.

TRENDSETTER

If you’re still making posts like it’s 2016 you’re behind. In a world where attention is money, you’ve got to stay on top of Instagram & TikTok. We capitalized on all the latest trends, so that they stayed relevant in a competitive industry.

sorry, we're fully booked

Our client used to see about 96 clients a month, around 4 a day. We've increased that to 168 clients a month, about 7 a day. Our tailored strategy also consistently attracted new clients, even on typically slower days.

hooked & addicted

We built a thriving community on Instagram and TikTok, leading to consistent repeat visits because retention is crucial for any business! Their retention rate was at 47%, and we've boosted it to 59%.

houston, we don't have a problem

We significantly boosted their Instagram presence, tripling the impressions and reach by the fourth month with strategic branding and digital advertising. This positioned Skinologist as a leading name in the industry.

150% more CHA-CHINGs

CORAZON AGAVE

Services

Branding

Content Creation

Paid Advertising

Web Development

Influencer Marketing 

GOALS 
STRATEGY
RESULTS
CONTENT

Muy bien

Corazon Agave isn't your ordinary Mexican restaurant. The client, being proud of their heritage from Yucatan, wanted to portray an accurate image of Mexican while clear of Westernized interpretations — *cough* Chipotle *cough*. 

taco wars

We all enjoy food and want to share our culinary culture. But with a gazillion different types of cuisines and limited customer spending, how can we attract people to our restaurant over the one next door?

eyes on us 

Owning a restaurant and sharing your cultural family recipes with the rest of the world sounds great, but without enough cash-flow, those dreams can quickly fail. This means we needed to focus on increasing brand awareness to ensure financial stability.

NOT TOO SPICY, PLEASE

We had align the brand with the client vision of representing true Mexican heritage without making it so intimidating that customers might hesitate to step in.

we're the real deal 

Part of our strategy focused on an educational approach, diving deep into Mexican culture. This strategy not only distinguishes us from competitors but also offers diners a more authentic experience.

PUT People FIRST

We were fortunate enough to work with a client that not only loved their craft but were a natural in front of the camera. We doubled-down on this to showcase a more genuine brand appearance. 

150% increase in sales from walk-ins

In under 5 months, Corazon Agave saw an increase of 150% increased sales from reservations and walk-ins. 

4.8/5.0 on google reviews

Due to the excellent food & service being offered by our client, combined with our martketing strategy; their Google Review ratings jumped to 4.8 stars.

300% return on ads 

Once the brand image was established, our ad conversions and ROI increased to more than 300%. 

GOALS 
STRATEGY
RESULTS
CONTENT

MUY BIEN

Corazon Agave isn't your ordinary Mexican restaurant. The client, being proud of their heritage from Yucatan, wanted to portray an accurate image of Mexican while clear of Westernized interpretations — *cough* Chipotle.

TACO wars

We all enjoy food and want to share our culinary culture. But with a gazillion different types of cuisines and limited customer spending, how can we attract people to our restaurant over the one next door?

EYES ON US

Owning a restaurant and sharing your cultural family recipes with the rest of the world sounds great, but without enough cash-flow, those dreams can quickly fail. This means we needed to focus on increasing brand awareness to ensure financial stability.

NOT TOO SPICY, PLEASE

We had align the brand with the client vision of representing true Mexican heritage without making it so intimidating that customers might hesitate to step in.

WE'RE THE REAL DEAL

Part of our strategy focused on an educational approach, diving deep into Mexican culture. This strategy not only distinguishes us from competitors but also offers diners a more authentic experience.

PUT HUMANS FIRST

We were fortunate enough to work with a client that not only loved their craft but were a natural in front of the camera. We doubled-down on this to showcase a more genuine brand appearance.

150% INCREASE IN SALES FROM WALK-INS

In under 5 months, Corazon Agave saw an increase of 150% increased sales from reservations and walk-ins.

4.8/5.0 ON GOOGLE REVIEWS

Due to the excellent food & service being offered by our client, combined with our martketing strategy; their Google Review ratings jumped to 4.8 stars.

300% RETURN ON ADS

Once the brand image was established, our ad conversions and ROI increased to more than 300%.