Case Studies

CASE STUDIES

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pho anh vu

Services

Branding

Content Creation

Social Media Management

Web Development

Paid Advertising

Influencer Marketing

GOALS

STRATEGY

RESULTS

CONTENT

make it rain — (money)

Pho Anh Vu (Yonge-Finch) is a franchise chain specalizing in Vietnamese cuisine. Upon partnering; our mission was clear: amplify revenue growth through effective digital marketing initiatives.

consistent traffic

Many new businesses face the challenge of maintaining a steady flow of traffic to their call-to-action, leading to doubt and fear among stakeholders. Our goal was to inject a sense of reliability into their traffic generation efforts.

EXPAND brand identity

Regrettably, Pho Anh Vu (Yonge-Finch) lacked support from the franchise in terms of brand identity and marketing initiatives. Our objective was to transform this location into the franchise's leading success story.

ARE WE ONLINE YET?

First, we focused on developing a strong digital presence to ensure we are in front our target audience — essentially, covering all corners of the internet ranging from social media, food-delivery apps, search engines, and etc.

are they looking?

We delivered top-notch content to cultivate a loyal following and raise awareness of our presence. By complementing this with paid advertising and influencers, we'd capture attention by highlighting the brand's quality and personality.

ARE THEY JEALOUS?

Simply dominating the North York food scene wasn't enough. We didn't just want to capture the local demographic; we wanted to shine brighter than the rest of the franchise pack by proving we're the cream of the crop.

more orders

Pho Anh Vu (Yonge-Finch) witnessed a remarkable surge in the total number of orders, with a 1000% increase in online orders & physical traffic.

MORE CONSISTENCY

Bit by bit, our audience started noticing us more. The numbers don't lie — our metrics increased by nearly 40% with more clicks, more eyeballs, and wider reach. And the best part? It meant a steady stream of traffic even during the quieter times.

flagship identity

Through the concerted efforts of different avenues within digital marketing, Pho Anh Vu's sales performance was enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.

GOALS

STRATEGY

RESULTS

CONTENT

make it rain — (money)

Pho Anh Vu (Yonge-Finch) is a franchise chain specalizing in Vietnamese cuisine. Upon partnering; our mission was clear: amplify revenue growth through effective digital marketing initiatives.

consistent traffic

Many new businesses face the challenge of maintaining a steady flow of traffic to their call-to-action, leading to doubt and fear among stakeholders. Our goal was to inject a sense of reliability into their traffic generation efforts.

EXPAND brand identity

Regrettably, Pho Anh Vu (Yonge-Finch) lacked support from the franchise in terms of brand identity and marketing initiatives. Our objective was to transform this location into the franchise's leading success story.

ARE WE ONLINE YET?

First, we focused on developing a strong digital presence to ensure we are in front our target audience — essentially, covering all corners of the internet ranging from social media, food-delivery apps, search engines, and etc.

are they looking?

We delivered top-notch content to cultivate a loyal following and raise awareness of our presence. By complementing this with paid advertising and influencers, we'd capture attention by highlighting the brand's quality and personality.

ARE THEY JEALOUS?

Simply dominating the North York food scene wasn't enough. We didn't just want to capture the local demographic; we wanted to shine brighter than the rest of the franchise pack by proving we're the cream of the crop.

more orders

Pho Anh Vu (Yonge-Finch) witnessed a remarkable surge in the total number of orders, with a 1000% increase in online orders & physical traffic.

MORE CONSISTENCY

Bit by bit, our audience started noticing us more. The numbers don't lie — our metrics increased by nearly 40% with more clicks, more eyeballs, and wider reach. And the best part? It meant a steady stream of traffic even during the quieter times.

flagship identity

Through the concerted efforts of different avenues within digital marketing, Pho Anh Vu's sales performance was enhanced, and their digital presence was strengthened, leading to increased brand visibility and customer engagement.

300% increase in sales

VADER AESTHETICS

Services

Branding

Content Creation

Paid Advertising

Influencer Marketing

GOALS

STRATEGY

RESULTS

CONTENT

build the brand

Vader Aesthetics is a fashion label blending streetwear with minimalist luxury and urban street grunge. Our mission was to craft a brand that distinguishes itself with its bold personality being without overly aggressive.

HIGH CONVERTING TRAFFIC

Vader Aesthetics was adamant about maintaining their quality standards, so our priority was to ensure their conversion rates remained high to keep them competitive and relevant.

brand awareness

As an eCommerce fashion brand, Vader Aesthetics relied heavily on social media to drive their revenue. We intensified our digital marketing efforts to expand brand awareness worldwide as opposed focusing solely on their home turf in Canada.

TAILORED CONTENT

Given Vader Aesthetics' premium status, we had to aggressively produce content not just about their apparel, but also about the brand's lifestyle ethos of boldness, self-improvement, and personal expression.

CRAFTing A STRONG Persona

The brand's personality was paramount, leading us to focus intensely on selling its culture and persona rather than just the products. We needed to strike a balance: maintaining the brand's bold and nonchalant persona without being too laid-back to attract our ideal demographic.

ADS, ADS, ADS — DON'T FORGET ADS

With their significant reliance on digital traffic, ads became indispensable for the sustainability of this business. Rigorous testing of various ad sets and efficient optimization were essential to avoid wasteful ad spend.

300% increase in sales

In just 6 months, Vader Aesthetics saw a 300% surge in sales, thanks to establishing a robust brand foundation and leveraging content creation alongside targeted paid ads to broaden their reach, in turn boosting their sales.

4.5% conversion rate

Achieving a conversion rate of 4.5% is highly competitive in the fashion industry, particularly for premium brands. Such a strong conversion rate enables Vader Aesthetic to establish a firm position within their niche.

top 5% of Shopify Stores

Vader Aesthetics consistently ranked in the top 5% of Shopify stores with the highest traffic for two consecutive years. Securing this position among successful brands was significant, but more importantly, maintaining it over an extended period was a noteworthy achievement.

GOALS

STRATEGY

RESULTS

CONTENT

BUILD THE BRAND

Vader Aesthetics is a fashion label blending streetwear with minimalist luxury and urban street grunge. Our mission was to craft a brand that distinguishes itself with its bold personality without being overly aggressive.

HIGH CONVERTING TRAFFIC

Vader Aesthetics was adamant about maintaining their quality standards, so our priority was to ensure their conversion rates remained high to keep them competitive and relevant.

BRAND AWARENESS

As an eCommerce fashion brand, Vader Aesthetics relied heavily on social media to drive their revenue. We intensified our digital marketing efforts to expand brand awareness worldwide as opposed focusing solely on their home turf in Canada.

TAILORED CONTENT

Given Vader Aesthetics' premium status, we had to aggressively produce content not just about their apparel, but also about the brand's lifestyle ethos of boldness, self-improvement, and personal expression.

CRAFTing A STRONG Persona

The brand's personality was paramount, leading us to focus intensely on selling its culture and persona rather than just the products. We needed to strike a balance: maintaining the brand's bold and nonchalant persona without being too laid-back to attract our ideal demographic.

ADS, ADS, ADS — DON'T FORGET ADS

With their significant reliance on digital traffic, ads became indispensable for the sustainability of this business. Rigorous testing of various ad sets and efficient optimization were essential to avoid wasteful ad spend.

300% increase in sales

In just 6 months, Vader Aesthetics saw a 300% surge in sales, thanks to establishing a robust brand foundation and leveraging content creation alongside targeted paid ads to broaden their reach, in turn boosting their sales.

4.5% conversion rate

Achieving a conversion rate of 4.5% is highly competitive in the fashion industry, particularly for premium brands. Such a strong conversion rate enables Vader Aesthetic to establish a firm position within their niche.

top 5% of Shopify Stores

Vader Aesthetics consistently ranked in the top 5% of Shopify stores with the highest traffic for two consecutive years. Securing this position among successful brands was significant, but more importantly, maintaining it over an extended period was a noteworthy achievement.

40% EXTRA WALK-INS

MOTERU SUSHI

Services

Branding

Content Creation

Social Media Management

Web Development

Influencer Marketing

GOALS

STRATEGY

RESULTS

CONTENT

fix, repair, RESTORE

Moteru Sushi had been working with another agency which failed to achieve resonable engagement & reach via social media in addition to producing low-effort content. Our goal was to revitalize the brand's digital image.

MOre $

Like every other business, our client aimed to use digital marketing to not just build their online presence but to actually boost traffic and, ultimately, increase their revenue.

western demographic

Moteru Sushi, as the name implies, sells sushi in Asian shopping plazas, primarily attracting an Asian clientele. Our task was to broaden their customer base.

undo past mistakes

To address previous mishaps from their old agency, we prioritized creating high-quality visual content. This aimed to showcase the brand's professionalism and give a deeper look into its personality.

influence their minds

We went big on influencer marketing, using user-generated content (UGC) as a creative strategy to increase foot traffic.

memes

We wanted to spice up our content strategy by adding memes and funny content in an attempt to boost community engagement.

more orders

Moteru Sushi had a gradual increase in the total amount of orders being placed on a monthly basis.

MORE DELIVERIES

As a result of our brand awareness strategies, there was also a proportional increase in online delivery orders.

KNOW THYSELF

Moteru Sushi now has a more streamlined identity than we initially had, despite budget constraints limiting major changes—it's still a significant improvement.

GOALS

STRATEGY

RESULTS

CONTENT

FIX, REPAIR, RESTORE

Moteru Sushi had been working with another agency which failed to achieve resonable engagement & reach via social media in addition to producing low-effort content. Our goal was to revitalize the brand's digital image.

MORE $

Like every other business, our client aimed to use digital marketing to not just build their online presence but to actually boost traffic and, ultimately, increase their revenue.

WESTERN DEMOGRAPHIC

Moteru Sushi, as the name implies, sells sushi in Asian shopping plazas, primarily attracting an Asian clientele. Our task was to broaden their customer base.

UNDO PAST MISTAKES

To address previous mishaps from their old agency, we prioritized creating high-quality visual content. This aimed to showcase the brand's professionalism and give a deeper look into its personality.

INFLUENCE THEIR MINDS

We went big on influencer marketing, using user-generated content (UGC) as a creative strategy to increase foot traffic.

MEMES

We wanted to spice up our content strategy by adding memes and funny content in an attempt to boost community engagement.

more orders

Moteru Sushi had a gradual increase in the total amount of orders being placed on a monthly basis.

MORE DELIVERIES

As a result of our brand awareness strategies, there was also a proportional increase in online delivery orders.

KNOW THYSELF

Moteru Sushi now has a more streamlined identity than we initially had, despite budget constraints limiting major changes—it's still a significant improvement.

150% more CHA-CHINGs

CORAZON AGAVE

Services

Branding

Content Creation

Paid Advertising

Web Development

Influencer Marketing

GOALS

STRATEGY

RESULTS

CONTENT

Muy bien

Corazon Agave isn't your ordinary Mexican restaurant. The client, being proud of their heritage from Yucatan, wanted to portray an accurate image of Mexican while clear of Westernized interpretations — *cough* Chipotle *cough*.

taco wars

We all enjoy food and want to share our culinary culture. But with a gazillion different types of cuisines and limited customer spending, how can we attract people to our restaurant over the one next door?

eyes on us

Owning a restaurant and sharing your cultural family recipes with the rest of the world sounds great, but without enough cash-flow, those dreams can quickly fail. This means we needed to focus on increasing brand awareness to ensure financial stability.

NOT TOO SPICY, PLEASE

We had align the brand with the client vision of represeting true Mexican heritage without making it so intimidating that customers might hesitate to step in.

we're the real deal

Part of our strategy focused on an educational approach, diving deep into Mexican culture. This strategy not only distinguishes us from competitors but also offers diners a more authentic experience.

PUT People FIRST

We were fortunate enough to work with a client that not only loved their craft but were a natural in front of the camera. We doubled-down on this to showcase a more genuine brand appearance.

150% increase in sales from walk-ins

In under 5 months, Corazon Agave saw an increase of 150% increased sales from reservations and walk-ins.

4.8/5.0 on google reviews

Due to the excellent food & service being offered by our client, combined with our martketing strategy; their Google Review ratings jumped to 4.8 stars.

300% return on ads

Once the brand image was established, our ad conversions and ROI increased to more than 300%.

GOALS

STRATEGY

RESULTS

CONTENT

MUY BIEN

Corazon Agave isn't your ordinary Mexican restaurant. The client, being proud of their heritage from Yucatan, wanted to portray an accurate image of Mexican while clear of Westernized interpretations — *cough* Chipotle.

TACO wars

We all enjoy food and want to share our culinary culture. But with a gazillion different types of cuisines and limited customer spending, how can we attract people to our restaurant over the one next door?

EYES ON US

Owning a restaurant and sharing your cultural family recipes with the rest of the world sounds great, but without enough cash-flow, those dreams can quickly fail. This means we needed to focus on increasing brand awareness to ensure financial stability.

NOT TOO SPICY, PLEASE

We had align the brand with the client vision of represeting true Mexican heritage without making it so intimidating that customers might hesitate to step in.

WE'RE THE REAL DEAL

Part of our strategy focused on an educational approach, diving deep into Mexican culture. This strategy not only distinguishes us from competitors but also offers diners a more authentic experience.

PUT HUMANS FIRST

We were fortunate enough to work with a client that not only loved their craft but were a natural in front of the camera. We doubled-down on this to showcase a more genuine brand appearance.

150% INCREASE IN SALES FROM WALK-INS

In under 5 months, Corazon Agave saw an increase of 150% increased sales from reservations and walk-ins.

4.8/5.0 ON GOOGLE REVIEWS

Due to the excellent food & service being offered by our client, combined with our martketing strategy; their Google Review ratings jumped to 4.8 stars.

300% RETURN ON ADS

Once the brand image was established, our ad conversions and ROI increased to more than 300%.